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Alexander McQueen

Poke were tasked to re-design Alexander McQueen’s flagship website and introduced e-commerce for the first time for both mens and womenswear. Ready to wear looks derived directly from the seasonal show collections are showcased with an option to buy individual items or complete looks. An inspiring editorial layer of content allows visitors to "Experience McQueen" and discover the theatre of his infamous live shows plus the unique and challenging collaborations he undertakes. Role: Art Direction and Lead Designer. 


Credits: Creative Director: Simon Waterfall, Design Director: Steve ‘Buzz’ Pearce, Designer: Dom Baker, Developer: Gemma Leigh, Producer: John Bright.