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Lonely Planet

Poke were briefed to transform into an online Bible for travellers. This was a year long task to create a living, breathing property that’s dynamic, reactive and relevant to every person that visits the site. Like the books we wanted the site to be a wealth of information but also be a place to inspire you to explore and contribute your own story. Since launching it won the Webby Award for Travel three times, 2009, 2010 and 2011. Role: Art Direction, Lead Designer and UX.


Credits: Creative Director: Nik Roope, Design Director: Steve ‘Buzz’ Pearce, Designers: Will Cheyney, Dom Goodrum, Producer: Peter Beech, Kate Theakston